Started in 2009 and certified in 2016, the Pet Loss Resource Center (PLRC) is a 501(c)(3) nonprofit organization that is dedicated to providing pet parents supportive resources as they face the most difficult part of owning a pet - end of life. Our mission is “To give support, guidance, and resources needed to people when a family pet has died or is nearing the end of life”.

The PLRC provides free support to the pet loving community. We have multiple certified Pet Loss Grief Counselor’s with various years of pet experience that work with the groups and individuals directly. We also have a Grief Support Therapist that specializes in the pet and human bond that we can direct you to if your needs may exceed what a group setting can provide.

Not only a resource for pet parents, the PLRC also provides supportive resources for those who care for pets – pet sitters, care takers, and veterinary staff.

Donations and sponsorship opportunities directly fund the needs of the pet loving community. By supporting the PLRC, you are supporting all of us

Because of Thor...

From our Founder Mark:

"Thor was my first pet as an adult. He was not just a dog - he was my best friend. Like all friendships, we did not always see eye to eye, but we respected and trusted each other. He was by my side for pivotal life events, and we still share years of memories. When he was thirteen, he started showing signs of old age, and I knew that he was nearing the end of his journey. Like most pet parents, this was not something I wanted to think about or plan for. I had not been taught how to handle this stage - but I realized it was my responsibility as his parent and friend. I knew I owed him a dignified and honorable departure; and so I began my search. I knew of cremation facilities in other states that were similar to funeral homes - but I could not find any comparable services near my home in Madison, Wisconsin. Knowing that there had to be many other pet parents looking for similar resources, I was compelled to start my own.

In 2006, I opened the doors to Memorial Pet Services, Wisconsin's first professional pet loss center - with Thor by my side. Just a few months later, his time had come. This was a difficult stage, because it was clear he needed my help to finally transition. I know he was ready, but the decision was difficult, and it still remains hard to accept. Our family vet came to Memorial Pet Services and performed the euthanasia in our private family room. As we said our final tearful goodbyes, I hugged him and laid by his side. This was the toughest day of my life, and uncontrollable emotions of grief and pain surfaced. I knew I needed to do more than provide an ethical cremation center, but offer emotional support for grieving pet parents and veterinary professionals. Today, I am happy to say that Memorial Pet Services now supports the Pet Loss Resource Center (PLRC) - a nonprofit dedicated to supporting & caring for the pet community of Wisconsin. PLRC mainly offers support groups, free of charge, to anyone grieving the loss of a beloved pet."